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Following up on leads is much easier than generating leads. Customer retention is much easier than generating leads. If not, then every business would be able to find new customers among their competition. Use the following advice to help you better generate leads so that you can have a solid foundation to grow your business. Perfect the art of a good call to action, in order to generate more leads for your business. A good call to action is highly specific, very relevant to the particular readers and always links to a landing page where the