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Are you confused about to to use lead generation to increase your business sales? Is this technique failing you? If this is the case, then the following article was written to help you be successful. The expert tips below will help you master lead generation. Offering leads an incentive can be a good move because it does often push customers off the fence and into a purchase. If someone needs what you're selling, incentive can cause them to buy from you instead of the competition. Give your customers as much incentive as possible to purchase your