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Today, businesses can't succeed without an online presence. When it comes to online visibility, search engines like Google are crucial. Over 56 billion searches are conducted daily on Google, making it the most popular search engine. It is therefore crucial that your website ranks higher on Google in order for potential customers to discover it. There is no shortcut to ranking higher on Google. Optimization involves a combination of technical, on-page, and off-page strategies. A number of strategies can help you rank higher on Google, and we will discuss them in this