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Why Companies Use Free Delivery As A Marketing Strategy by Octavian Nastase | Feb 13, 2023 | Consulting, Marketing Strategies free delivery as a marketing strategy Is free delivery part of your marketing strategy? If not, should it be? As with everything related to doing business and specifically an e-commerce business, there are risks and rewards to offering free shipping. An effective business plan should include free delivery as a promotional strategy and to support the ongoing customer experience. But strategic decisions need
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