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When you look at the food-face category task without PHS, the early aesthetic P1 component, a marker of stimulus reward-associations, had been larger responding to high-than low-calorie food photos; PHS eliminated this huge difference. PHS also yielded faster RTs and larger amplitudes of a late good component in low-versus high-calorie products. Therefore, PHS seemed to neutralize the good perceptual bias toward high-calorie food products and boost the effective processi