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Why Are Online Mystery Boxes So Popular? Mystery boxes on the internet have become a popular way for consumers to discover new products. The boxes are packed with surprises that shoppers don't know until they open them. Unboxing videos that are posted on YouTube and TikTok by influencers and streamers increases the thrill-seeking aspect. The value of mystery products often exceeds their purchase price. This creates an atmosphere of excitement and anticipation among customers. Additionally they can
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