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Lululemon started as a yoga wear brand, at a time when yoga and Eastern spiritual practices were becoming mainstream in the West. The product that launched the Lululemon phenomenon was its invention of the yoga pant, comfortable yet high performance. Lululemon changed the way that women wear sports clothing, creating a new niche and then filling it with more and expanded product ranges as the niche grew. Therefore, it is better to foresee “milestones” in advance — the expected results for a particular period. At last, keeping an
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