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Using Mystery Boxes to Promote Your Nonprofit Organization Mystery boxes offer a well-curated range of products that tap into people's desire for acquiring rare or valuable items. They're an excellent way to build brand loyalty and attract new customers. These boxes raise some ethical questions. They can, for example, lead to pollution and waste. They provide a carefully curated selection. If it's a bag of snacks or an assortment of clothes they are a unique method to promote your nonprofit organization's mission