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How Online Mystery Box Marketing Can Help E-Commerce Brands Drive Sales Mystery boxes are a thrilling and enjoyable way to discover new products. This marketing strategy is effective because consumers are enticed by the allure of surprises and the chance of receiving products with a high value. However, buyers can be dissatisfied when they receive undesirable or poor quality products. This is due to unethical practices and scams. A carefully selected product selection A carefully curated product selection can create excitement and anticipation among custo