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Why Are Online Mystery Boxes So Popular? Mystery boxes on the internet have become a popular way for consumers to find new products. These boxes are packed with items that consumers are not aware of the value of until they open them. Unboxing videos posted on YouTube and TikTok by streamers and influencers increases the thrill-seeking aspect. The value of mystery items often exceeds the purchase price, creating a sense of excitement and anticipation for consumers. Mystery boxes can also boost sales and increase customer engagement during peak se
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