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According to INTA’s latest study on the eldest members of Gen Z (aged from 4 – 24 years old), as much as 79% of those surveyed had purchased a counterfeit product. She draws the line at buying fakes of New Zealand and Australian brands, but doesn't have much sympathy for the big luxury brands. Last week sellers went to ground as raids on counterfeit operations ramped up again in China. The activity follows the Pandabuy raid in April by Chinese authorities after reported legal action by 16 brands over copyright infringement. At the time many sellers halted
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