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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a popular feature in online games. They offer a chance to receive rare items at a bargain price. However, they have been criticised for promoting consumerism and wastefulness. Include items that fans would want to have in boxes based on hobbies like hiking, cooking, or golfing. You can also include items associated with a television show or a celebrity. They are a great way to test new products Brands use mystery boxes as a method to introduce
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