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This study proposes an experimental method to trace the historical evolution of media discourse as a means to investigate the construction of collective meaning. Based on distributional semantics theory (Harris, 1954; Firth, 1957) and critical discourse theory (Wodak and Fairclough, 1997), it explores the value of merging two techniques widely employed to investigate language and meaning in two separate fields neural word embeddings (computational linguistics) and the discourse-historical approach (DHA; Reisigl and Wodak, 2001) (applied