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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are very popular in online games. They offer players the chance to get rare items at a discounted price. However, they have been criticised for promoting consumerism and wastefulness. Create boxes that are themed around hobbies like hiking, golfing, or cooking, and include items that enthusiasts would love to have. You can also include items related to a TV show or celebrity. They are an excellent method to test new products Brands utilize mystery boxes as strategic tools to introduce new
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