https://propellerads.com/blog/adv-heat-maps/
A heat map is often a powerful data visualization tool employed to represent information with varying amounts of intensity using color gradients. In the context of web analytics and consumer experience (UX), heat maps provide insights into how users talk with a webpage by tracking their behavior—such as where they click, move their cursor, and scroll. Heat maps allow businesses, marketers, and designers to view at a glance which regions of a webpage are attracting probably the most attention and engagement. In this information, we’ll explore
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