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Why Online Mystery Boxes Are a Popular Trend in eCommerce Online mystery boxes are a huge trend in marketing and sales. They are a favorite among collectors and consumers looking for excitement. These boxes also provide the possibility of expensive items. Unboxing videos on platforms such as YouTube and TikTok illustrate the thrill of unveiling potentially high-value items from boxes that are not quite as enticing. These videos can attract millions of views. Curated theme
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