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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become a major trend in the e-commerce industry that has captivated the interest of consumers worldwide. These carefully selected boxes of surprise goodies are popular on social media platforms like TikTok and YouTube, with unboxing videos such as The Royalty Family's video garnering more than 4.6 million views. The drawback to mystery box shopping is that customers might be disappointed if they receive shoddy or unsatisfactory products. In these cases, companies must take meas
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