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Introduction In today's ever-evolving world, online marketing has become crucial for companies seeking to expand their customer base. Understanding its core concepts is central to maximizing the benefits of the online space. Body Content Understanding Digital Marketing Digital marketing comprises the strategies used to promote services through internet mediums. It covers diverse aspects such as search engine optimization (SEO), social media marketing, email campaigns, and content creation. Importance of SEO SEO is pivotal for enhancing a website's visibility in onli