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Introduction In today's dynamic world, digital marketing has become an essential part of business development. Understanding the fundamentals of internet marketing can elevate your business development and achievement significantly. Whether are a beginner or an seasoned professional, mastering the art of online marketing is imperative. Body Content 1. Definition and Scope Online marketing encompasses all marketing efforts that harness the internet. This also covers social media platforms, online searches, email, and other internet platforms. These tools assis