Direct-Line Insurance represents a number of well-known insurance providers. Our excellent ties with the personal and commercial sectors provide our team with access to a diverse range of products; our Brokers assess the marketplace on your behalf and choose your perfect product from a plethora of alternatives. Direct-Line is an active member of the Alberta Insurance Brokers Association (IBAA). The IBAA is a non-profit trade organization that represents over 5300 insurance brokers in Alberta. Since 1921, the IBBA has represented insurance brokers and consumers to guarantee professional standards are followed and consumers have a fair representation of choice. The IBBA is a member of the Insurance Brokers Association of Canada and is recognized by the government, insurance companies, and customers.