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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a very popular feature in online games. They offer players the chance to purchase rare items at a discounted price. However, they have also been criticised for promoting consumption and waste. Include items that people would want to have in boxes themed after hobbies like cooking, hiking or golfing. You can also include items related to a TV show or celebrity. They are a great method to try out new products Brands
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