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Introduction In today's ever-evolving world, digital marketing has become vital for enterprises looking to grow their reach. Understanding its core concepts is fundamental to leveraging the benefits of the online space. Body Content Defining Digital Marketing Digital marketing refers to the techniques used to advertise products through online mediums. It covers multiple aspects such as search optimization, social marketing, email campaigns, and content marketing. Significance of SEO SEO is crucial for enhancing a website's visibility in online searches. Approaches li