https://www.selleckchem.com/pr....oducts/ly-411575.htm
We evaluated whether the format in which prices are presented determines the processing of their magnitude. A price comparison task was used in which two-digit prices with Arabic digits, written number words and auditory number words were presented in the euro currency. Prices were number-monetary category (NMC) compatible (49 euros - 36 cents) when the number and monetary category of one price were larger than those of the other (49 36, euros cents); or NMC incompatible (49 cents - 36 euros) when the number of one price was