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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are an excellent way to increase sales and boost the buzz around your brand. However, they can be risky if they are not handled appropriately. Be sure to have a plan in place prior to selling these items. The Mystery Box icebreaker encourages participants to share stories and personal experiences related to the objects they select from the box. It also helps build empathy and strengthen interpersonal communication skills. The element of surprise Mystery bo
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