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Introduction In today's digital world, understanding the concept of search terms is crucial to thriving online. Keywords act as the base for digital marketing. This write-up will delve into the role of choosing the right keywords and how they could improve your digital footprint. Body Content 1. What are Keywords? Search terms are specific phrases that search engines use to find suitable information on the web. These terms act as a link between your content and potential users looking for related matters. Understanding how to use keywords could considerably impact yo