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But there's still an incredible population of non-customers who didn't interact to your regular advertising. They have not seen it yet .and an undesirable experience usually need to see it numerous times before they will respond. In Canada, exports are "zero-rated" sales for G.S.T. purposes. This is why when you ship a product to someone outside Canada, you don't charge R.S.T. Yet, you unearth claim (or deduct via G.S.T. collected by you) all the "input tax credits" (G.S.T. that you paid for business purposes) to make that phimhay export. The idea, I suppose, is