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Branding Essentials for Power Tool Shops Quality power tools are essential for professional craftsmen and construction workers who are building skyscrapers or tunnels and DIYers who want to fix a leaking faucet. While high-end power tools can cost more and last longer, they're more durable than cheap ones that are easily broken down. These additional dollars could make a a huge difference in the decision of a customer to buy. Here's how to build a power tool shop that will attract these customers. Brand C