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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become a significant trend in the world of e-commerce, captivating the curiosity of customers across the globe. These carefully-curated boxes of goodies that surprise you are popular on social media platforms like TikTok and YouTube and include videos of unboxing like The Royalty family's video gaining over 4.6 million views. However shopping comes with one drawback: customers may be disappointed if they receive unwanted