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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become a major trend in the world of e-commerce and have captivated the attention of consumers worldwide. These carefully curated packages with surprise goodies are popular on platforms like TikTok or YouTube, where videos like the Royalty Family’s video have garnered over 4.6 millions views. However, mystery box shopping has one drawback: customers may experience disappointment when they receive unsuitable or poor quality products. In these cases, companies must take
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