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The Growing Trend of Online Mystery Box Online mystery box is an emerging trend in e-commerce that appeals to consumer interest and a desire for surprises. People love finding the rare items inside these boxes and feel a sense joy when they open them. The allure of mystery boxes lies in the potential for substantial savings on prices. However, consumers should be aware of the potential dangers of engaging in mystery box shopping. Exciting Surprises The element of surprise is an essential element in the appeal of mystery boxes.