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In a small team, this may be easy enough as you may be the sole decision-maker. As your company grows, you may need to collaborate with several content teams to figure out an effective process. This part of your content strategy, again, will show where your audience lives. Data-driven insights can support your case for trying new ideas with your content strategy. It's also cost-effective, easy to track, and provides valuable data for analyzing campaign success. After putting all the time, effort, and resources into implementing a new organic marketing
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