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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are an effective way to boost sales and create buzz for your brand. However they can also be risky if not handled correctly. Be sure to have a plan in place prior to selling these products. The Mystery Box icebreaker encourages the participants to share personal stories and experiences that relate to the items they select from the mystery box. It also aids in developing empathy and strengthen interpersonal c
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