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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box is an excellent game that stimulates curiosity and builds stronger bonds between participants. It also helps participants be open to new experiences, and encourages them to step outside of their comfortable zone. Sellers of mystery boxes need to be transparent about the contents and the value of their products. This helps buyers avoid disappointments or unprofessional practices. They foster a sense of surprise Mystery boxes are popular with consumers because they offer
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