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The response efficacy construct was the strongest predictor of the motivation of protection (ß = - 0.44, p less then 0/001). Per-capita income (ß = - 0.34, p less then 0/001) and motivation (ß = - 0.33, p less then 0/001) were the strongest predictors of these behaviors. Conclusions This study showed that protection motivation theory is efficient in predicting skin cancer preventive behaviors and the interventions can be designed and implemented by this theory. Proper planning is also necessary for promoting these behaviors among people