Magento 2 Social Pixel enables eCommerce businesses to track website visitors' activity and leverage that data for targeted marketing on social media platforms like Facebook and Instagram.

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Magento 2 Facebook Pixel Code Extension | eCommerce Tracking  - WebKul
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Magento 2 Facebook Pixel Code Extension | eCommerce Tracking - WebKul

Using Magento 2 Facebook Pixel module you can integrate this analytics tool to your Magento store. This will allow the store owner to track visitors and their behavior on your website.