MetaMask has taken an approach from being more developer-oriented to much more consumer-industry-focused. First, it was aimed at developers working in the Ethereum ecosystem. As the industry developed further, MetaMask refocused on introducing more people to Web3 and providing a secure, easy-to-use tool. This consisted of exchange and dapp collaborations, content marketing, and usage of social networks. Nowadays, MetaMask is still actively adjusting its course, intending to create a transition from centralized finance to decentralized apps.
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