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This study examines the sunk cost phenomenon in the temporal domain with human subjects. We used an adjusting procedure to quantitatively assess the effect of time on the value of an alternative. To explore whether a magnitude effect, similar to that documented in delay discounting studies, could be observed in a sunk cost scenario, we used a within-subject design with two different magnitudes. Two questionnaires were applied individually to 47 first-year psychology students. In each questionnaire, a hypothetical situation was presente