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The present study has tried to investigate how the intentions of people to consume green and clean products, that create less air pollution, can affect their actual behavior in reducing urban air pollution. In this regard, the intentions to use green and clean products and behavior has been estimated using the theory of planned behavior (TP in this study. The targeted population of the current study is the faculty of different public and private educational institutions in Lahore. The results of the study showed that attitude, perc