https://www.researchsolutions.com.au/
Focus groups have long been a necessary tool utilized by market researchers to derive insights into customer behaviour and attitudes. However, in recent years traditional groups are already superseded by new variants for example the 'virtual' focus group or people who are conducted on the telephone. While these kinds of surveys offer advantages regarding cost and convenience, some believe that they don't receive the same quality information that is regularly gained from conventional real-world methods. But why is? The real-world focus groups give y
Like
Comment
Share
