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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a burgeoning trend in e-commerce, and are capturing the attention of customers across the globe. These carefully-curated boxes of surprise goodies are popular on social media platforms such as TikTok and YouTube, with unboxing videos like The Royalty Family's video garnering over 4.6 million views. The downside of mystery box shopping is that buyers may be disappointed if they receive poor-quality or unsuitable prod
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