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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become a significant trend in the world of e-commerce and have captivated the attention of shoppers across the world. These carefully selected boxes of goodies that surprise you are popular on social media platforms like TikTok and YouTube and include videos of unboxing such as The Royalty Family's video gaining over 4.6 million views. The drawback of mystery box shopping is that consumers might be disappointed if they receive shoddy or unsatisfactory products. In these instances, companies
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