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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a popular feature in online games. They give players the chance to acquire rare items at a discount. They have been criticized for encouraging wastefulness and consumerism. Create boxes themed around a hobby like golfing, hiking or cooking. You can include items that people who are avid about these activities would love to have. You can also include items related to a celebrity or TV show. They are an excellent way to test new products Brands utilize mystery boxes as a way to introduce
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