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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become a significant trend in the e-commerce industry that has captivated the interest of consumers worldwide. These carefully curated packages of goodies that surprise you are popular on social media platforms like TikTok and YouTube with unboxing videos like The Royalty Family's video that has racked up more than 4.6 million views. The downside of mystery box shopping is that customers might be disappointed if they receive low
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