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How to Use a Mystery Box to Tell Your Brand's Story A mystery box can be a powerful tool to tell your brand's story. It creates a personalized experience that creates a lasting impression on the customers. It is important to utilize this method correctly. Participants select an object from a box without looking and then share their personal story, fact or a belief. This activity encourages critical thinking and builds interpersonal skills. Subscription model Mystery boxes are a fad subscription model th