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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a great method to increase sales and generate buzz for your brand. If they are not handled properly the use of mystery boxes could be a risky strategy for business. Make sure you have a solid strategy in place before you begin selling these products. The Mystery Box icebreaker encourages the participants to share their personal stories and experiences relating to the items they select from the box. It also aids in building empathy and improve interpersonal ski
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