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Why Online Mystery Boxes Are a Popular Trend in eCommerce Online mystery boxes are a major trend in marketing and sales. They are a hit with collectors and consumers who want to experience the thrill of an unexpected surprise. These boxes also provide the possibility of items with a high value. Unboxing videos on platforms like YouTube and TikTok illustrate the thrill of unboxing items with potential value from mysterious boxes. These videos could receive millions of views. Curated
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