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How to Use a Mystery Box to Tell Your Brand's Story A mystery box can be a powerful tool to communicate the story of your company. It creates a curated experience and creates a lasting impression for your customers. It is crucial to implement the method effectively. In a mystery box participants select an object without looking at it and then share the story of their life, facts or a beliefs about it. This activity encourages the development of critical thinking and interpersonal skills. Subscription model Mystery boxes are popular subscription model