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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be an effective method of engaging the audience in a tale that takes time to end. JJ Abrams employs this technique frequently in his films. The film Lost was a prime example of this. He asked questions to the audience that he could not answer and then drew their attention for a long time. They offer a carefully curated selection. Mystery boxes have become a popular trend in the world of e-commerce that has captivated shoppers around the globe by offering a carefully-curated s
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