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Why Online Mystery Box Has Become a Trend in E-Commerce It doesn't matter if they are fashion and beauty aficionados or gamers, everyone enjoys the excitement of finding rare items. Online mystery boxes are now a popular trend in the world of e-commerce. Mystery boxes are a distinctive selling feature that can allow brands to offload slow-moving products while driving customer engagement. It's crucial, however, to carefully plan the mystery box model. Exciting Surprises The excitement of finding exclusive or limited-edition items is what