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Using Mystery Boxes As a Marketing Strategy Using mystery boxes as a tool for marketing can help brands increase engagement with their target audience and create a sense of excitement and anticipation. Partnering with a reliable logistical partner will ensure that mystery boxes arrive in time and in perfect condition. JJ Abrams is a fan of mysterious boxes in his films. They captivate audiences instantly and stay with them until the box is unlocked. They are a type of marketing Mystery boxes are